Spring is traditionally the season when we have a good clear-out of our homes. It's a season that embraces new beginnings and the shoots of growth in all aspects of our lives. For businesses, it marks the start of the second quarter of the year and the perfect time to...
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How to make your blog post stand out
How do you make your blog post stand out from the crowd and draw your reader in? The content needs to be engaging and well-structured. You need to make sure you're using the right keywords so that your post shows up in search engines and brings new people to your...
What is EEAT and how will it help my business?
Eating plays a big part in all of our lives. But if you are a business owner, there is a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
How to structure a blog post
If you want your blog post to show up in search engines, you need to make sure it's structured in a way that's easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won't help you grow your...
Simple SEO: Word count and making the most of links
Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn't matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the number of...
How I got here
I've always dreamed of making a living out of writing. When I was younger, it was just that. A dream. I was happy in my job (I was a solicitor and worked as a legal adviser in Magistrates' courts). At that stage, I couldn't imagine my future career being anything...
Why have a blog on your website?
With over 200 million active websites worldwide, yours needs to stand out from the crowd if you want it to help your business grow. Having a blog on your website is a brilliant way of doing this. Having regular, fresh, engaging, and informative blog posts not only...
Simple SEO: Where to find the right keywords
If you want the people you'd like to do business with to find you online, you need to use the right words in the content and copy on your website. These are the ones your ideal customer types in search engines when they have a problem you can solve. If you don't use...
Inspiring businesses: Interview with Bridie Hinson
The next interview with inspiring businesswomen is with Bridie Hinson from Why You Create. Bridie is a PR strategist who is passionate about shining a spotlight on small businesses. She teaches small business owners how to shout about what they do in the right places....
Simple SEO: Get your website ready for the last quarter of the year
How do you feel about change? Do you embrace it or run a mile? One of the things we shouldn't run a mile from as small business owners is changing our websites. Keeping them regularly updated with new content helps to improve SEO and gets our sites noticed by...
Reframing SEO
Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like "latent semantic indexing"...
Simplifying SEO
Search Engines Optimisation (SEO) basically means getting your website in shape so that it's picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like "mobilegeddon"...